Who has the right to change the Marks used by an All Team franchisee?
All_Team Franchise · 2025 FDDAnswer from 2025 FDD Document
itself as a franchisee of ATFC. FRANCHISEE shall not incur any obligations or indebtedness except in FRANCHISEE's name. Further, FRANCHISEE shall not use the Marks (or any marks or names confusingly similar thereto) as an Internet domain name or in the content of any website, directory or listing.
- D. Change of Marks. ATFC shall have the right to change the Marks to be used by FRANCHISEE at any time and for any reason it deems appropriate. FRANCHISEE shall pay the costs associated with such change and shall make such necessary changes promptly.
Source: Item 22 — CONTRACTS (FDD pages 33–34)
What This Means (2025 FDD)
According to All Team's 2025 Franchise Disclosure Document, ATFC (presumably All Team Franchise Corp.) has the right to change the Marks used by its franchisees at any time and for any reason it deems appropriate. This means All Team can modify its trademarks, service marks, trade dress, trade names, and copyrights as it sees fit.
If All Team changes the Marks, the franchisee is responsible for paying the costs associated with the change and must promptly implement the necessary changes. However, All Team franchisees are allowed a reasonable time to use up existing supplies bearing the old Marks, provided that such use does not violate any laws, court or administrative orders, or the rights of third parties.
This clause gives All Team significant control over its brand's image and presentation. While franchisees bear the cost of updating materials, the allowance to deplete old supplies offers some financial relief. Prospective franchisees should consider the potential costs and operational disruptions associated with rebranding when evaluating the All Team franchise opportunity. It is also important to note that franchisees must use materials approved by All Team.