Who is responsible for paying the costs associated with a change to the Marks for an All Team franchise?
All_Team Franchise · 2025 FDDAnswer from 2025 FDD Document
- D. Change of Marks. ATFC shall have the right to change the Marks to be used by FRANCHISEE at any time and for any reason it deems appropriate. FRANCHISEE shall pay the costs associated with such change and shall make such necessary changes promptly. Notwithstanding the foregoing, in the event of a change to the Marks, FRANCHISEE will be allowed to continue to use up any supplies with the old Marks for a reasonable time so long as FRANCHISEE's use does not violate any laws, court or administrative orders or rights of third parties to said Marks.
Source: Item 22 — CONTRACTS (FDD pages 33–34)
What This Means (2025 FDD)
According to All Team's 2025 Franchise Disclosure Document, the franchisee is responsible for covering the costs associated with any changes to the Marks. All Team retains the right to modify the Marks at any time and for any reason they deem appropriate. The franchisee is obligated to promptly implement these changes at their own expense.
However, All Team allows the franchisee to continue using existing supplies bearing the old Marks for a reasonable period. This allowance is contingent on the franchisee's use complying with all applicable laws, court or administrative orders, and the rights of third parties related to the Marks. This provision aims to mitigate the immediate financial impact on the franchisee by allowing them to deplete their existing branded materials.
This requirement means that prospective All Team franchisees should factor in potential rebranding costs when assessing the financial viability of the franchise. While the grace period for using old supplies offers some relief, franchisees must still be prepared to cover expenses for new signage, marketing materials, and other branded items when All Team decides to update its Marks. It is important to note that All Team can implement these changes at any time and for any reason, giving the franchisee little control over the timing or necessity of these costs.