What is the purpose of the marketing fund for All Team franchises?
All_Team Franchise · 2025 FDDAnswer from 2025 FDD Document
, organization, form, manner of operation, membership, methods of member selection, and all other aspects of the NAC (other than eligibility for voting) pursuant to such governing documents as ATFC may provide. Any deadlocks in the NAC shall be resolved by the decision of the Director of NAC.
FRANCHISEE acknowledges that the Fund is intended to maximize brand recognition, acceptance and use of the System, and that ATFC is not obligated, in administering the Fund, to make expenditures for FRANCHISEE which are equivalent or proportional to FRANCHISEE's contribution, or to ensure that any particular franchisee benefits directly or pro rata from expenditures made by the Fund. The Fund, all contributions thereto, and any earnings thereon shall be used exclusively to meet any and all costs of maintaining, administering, directing, conducting, and preparing advertising, marketing, public relations and/or promotional programs and materials and any other activities which ATFC believes will enhance the System. All sums received for the Fund shall be maintained in an account separate from the other monies of ATFC and shall be used only as provided herein. ATFC shall maintain separate bookkeeping accounts for the Fund. ATFC shall provide unaudited financial statements of the account upon request by FRANCHISEE.
B. Other Advertising. FRANCHISEE may not conduct or direct marketing activities, or otherwise solicit new customers or candidates, outside the Area without ATFC's prior written consent, which may be given, withheld, conditioned, or withdrawn in ATFC's sole and absolute discretion at any time.
Source: Item 22 — CONTRACTS (FDD pages 33–34)
What This Means (2025 FDD)
According to All Team's 2025 Franchise Disclosure Document, the purpose of the National Advertising Fund (the "Fund") is to maximize brand recognition, acceptance, and use of the All Team system. The fund is intended to cover the costs of advertising, marketing, public relations, and promotional programs and materials that All Team believes will enhance the All Team system.
Franchisees should note that All Team is not obligated to make expenditures from the Fund that are equivalent or proportional to a franchisee's contribution, nor is All Team required to ensure that any particular franchisee benefits directly or pro rata from the Fund's expenditures. This means that while franchisees contribute to the fund, there is no guarantee they will see a direct return on their investment in their specific location.
All sums received for the Fund must be maintained in a separate account from All Team's other monies and used only as specified in the franchise agreement. All Team will provide unaudited financial statements of the account to franchisees upon request, ensuring some level of transparency in how the funds are managed.
All Team also reserves the right to reinstate the National Advertising Fund at a future date to promote the All Team brand and publicize All Team franchises. These funds will not be used solely for the purpose of advertising for franchisee prospects. All Team's affiliates will contribute the same percentage for each Agency that it or its affiliates operate.