Who maintains and administers the All Team National Advertising Fund?
All_Team Franchise · 2025 FDDAnswer from 2025 FDD Document
The Fund shall be maintained and administered by ATFC as follows: A National Advertising Council ("NAC") shall make strategic planning decisions. ATFC shall retain sole right to make any dayto-day decisions necessary to carry out the strategic planning decisions of the NAC. The NAC shall be comprised of four members made up of franchisees and the Director who will be an employee of ATFC. The franchisee members shall be elected annually by all franchisees of the System based upon one vote for each Agency which is in full compliance with its Franchise Agreement. The three franchisees with the highest number of votes shall serve, and if there is a tie, ATFC will decide.
The NAC shall review and approve or disapprove any long-range marketing plans that ATFC or other franchisees shall develop and the NAC may develop its own long range marketing plans. After a marketing plan has been approved by the NAC, ATFC shall implement the plan without further review by the NAC. ATFC reserve the right, in its sole discretion, to establish and modify, from time to time, the duties, organization, form, manner of operation, membership, methods of member selection, and all other aspects of the NAC (other than eligibility for voting) pursuant to such governing documents as ATFC may provide. Any deadlocks in the NAC shall be resolved by the decision of the Director of NAC.
FRANCHISEE acknowledges that the Fund is intended to maximize brand recognition, acceptance and use of the System, and that ATFC is not obligated, in administering the Fund, to make expenditures for FRANCHISEE which are equivalent or proportional to FRANCHISEE's contribution, or to ensure that any particular franchisee benefits directly or pro rata from expenditures made by the Fund. The Fund, all contributions thereto, and any earnings thereon shall be used exclusively to meet any and all costs of maintaining, administering, directing, conducting, and preparing advertising, marketing, public relations and/or promotional programs and materials and any other activities which ATFC believes will enhance the System. All sums received for the Fund shall be maintained in an account separate from the other monies of ATFC and shall be used only as provided herein. ATFC shall maintain separate bookkeeping accounts for the Fund. ATFC shall provide unaudited financial statements of the account upon request by FRANCHISEE.
Source: Item 22 — CONTRACTS (FDD pages 33–34)
What This Means (2025 FDD)
According to All Team's 2025 Franchise Disclosure Document, the National Advertising Fund is maintained and administered by ATFC. Strategic planning decisions for the fund are made by a National Advertising Council (NAC). ATFC retains the sole right to make day-to-day decisions necessary to carry out the strategic planning decisions of the NAC.
The NAC is comprised of four members, with three franchisee members elected annually by all franchisees in full compliance with their Franchise Agreement, based on one vote for each agency. The Director, who is an employee of ATFC, is also a member of the NAC. In case of a tie in the franchisee member election, ATFC will decide the outcome.
ATFC also reserves the right to modify the duties, organization, form, manner of operation, membership, methods of member selection, and all other aspects of the NAC (other than eligibility for voting). Any deadlocks in the NAC shall be resolved by the decision of the Director of NAC. ATFC will use the funds to enhance the All Team System.