Does the All Team franchise require me to operate my agency under "All Team Staffing"?
All_Team Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant the right and require you to operate your Agency under "All Team Staffing" or any other Mark we may designate. You may also use our other current or future Marks to operate your Agency if we permit you to do so. By Marks, we mean trade names, trademarks, service marks and logos used to identify your Agency.
We hold the registrations for the following principal trademarks and service marks on the Principal Register of the United States Patent and Trademark Office. All affidavits and renewal that have been due for these Marks have been filed.
| MARK | REGISTRATION DATE | REGISTRATION NUMBER |
|---|---|---|
| RIF Resources in Food and design | October 28, 1997 | 2,108,595 |
| All Team and design | August 14, 2018 | 5,538,993 |
| All Team | April 1, 2008 | 3,404,942 |
Source: Item 13 — TRADEMARKS (FDD pages 26–27)
What This Means (2025 FDD)
According to All Team's 2025 Franchise Disclosure Document, franchisees are required to operate their agency under the name "All Team Staffing" or any other mark that All Team may designate. This means that as a franchisee, you do not have the option to choose your own business name independently. All Team retains control over the branding and public identity of your agency. While the primary requirement is to use "All Team Staffing", there is a possibility that All Team could direct you to use a different mark in the future.
This requirement ensures brand consistency across all All Team franchise locations, which can benefit franchisees by leveraging the established brand recognition and reputation of All Team. However, it also means that franchisees have limited autonomy in creating a unique identity for their specific agency. Franchisees must also adhere to All Team's rules regarding the use of their marks, and cannot use any name or mark as part of a corporate name, or with modifying words, designs, or symbols, except those licensed by All Team.
All Team also maintains registered trademarks for "RIF Resources in Food and design", "All Team and design", and "All Team". As a franchisee, it is important to be aware of these registered marks and to use them in accordance with All Team's guidelines to avoid any potential trademark infringement issues. Franchisees are also obligated to notify All Team immediately of any apparent infringement or challenge to the use of any mark.
Overall, the branding requirements outlined in the FDD emphasize the importance of adhering to All Team's established brand identity. While this may limit a franchisee's creative control, it also provides the advantage of operating under a recognized and supported brand name.