Does the All Team FDD specify if the 'Marks' can be changed by ATFC?

According to All Team's 2025 Franchise Disclosure Document, ATFC has the right to change the Marks used by franchisees at any time and for any reason they deem appropriate. The franchisee is responsible for paying the costs associated with these changes and must implement the necessary updates promptly. However, franchisees are allowed a reasonable period to use up existing supplies with the old Marks, provided that such use does not violate any laws, court or administrative orders, or the rights of third parties.

This clause means that All Team franchisees must be prepared to update their branding and marketing materials if ATFC decides to change its Marks. This could involve expenses for new signage, stationery, and promotional items. The allowance to use up existing supplies provides some buffer, but franchisees need to stay informed about potential changes and budget accordingly.

Franchisors commonly update their branding to stay current with market trends or to improve their brand image. While All Team bears the right to change the marks, they also agree to impose such requirements and changes in a reasonable, non-discriminatory manner among other franchisees. Franchisees should maintain open communication with All Team to understand the reasons behind any changes and to plan for the associated costs.