According to the All Team FDD, can the 'Marks' used by All Team be changed by All Team?

According to the 2025 All Team FDD, All Team has the right to change the Marks that franchisees use at any time and for any reason they deem appropriate. The franchisee is responsible for paying the costs associated with these changes and must implement the necessary changes promptly. However, All Team will allow franchisees a reasonable time to use up existing supplies with the old Marks, provided that such use does not violate any laws, court or administrative orders, or the rights of third parties.

This provision means that franchisees must be prepared to update their branding and marketing materials if All Team decides to change its Marks. This could involve expenses for new signage, stationery, and other branded items. While franchisees are given some leeway to deplete old supplies, they must act quickly to comply with the new branding standards.

This type of clause is relatively common in franchising, as franchisors need the flexibility to update their brand to stay competitive and relevant. However, it's important for prospective All Team franchisees to understand that these changes can incur costs and to factor that into their financial planning. Franchisees should inquire about the frequency with which All Team has changed its marks in the past and what support All Team provides to franchisees during a re-branding effort.