What guidelines must the local and grand opening advertising adhere to for All States M.E.D.?
All_States_M_E_D Franchise · 2024 FDDAnswer from 2024 FDD Document
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3. Advertising and Promotion:
- a. Local and Grand Opening Advertising. You must spend a minimum of 2% of Gross Revenues or $1,000 per month, whichever is greater, on local advertising pursuant to our guidelines. You agree to spend a minimum of $3,000 - $10,000 on Grand Opening Advertising to promote the opening of your business, pursuant to our guidelines. (Section 11.2 of the Franchise Agreement).
- b. Advertising Fund. We do not charge a National Advertising Fee nor maintain an Advertising Fund. (Section 11.1 of the Franchise Agreement).
- c. Use of Your Own Advertising Material. You may use your own advertising materials provided that you submit them to us and we approve them, in writing, and they adhere to federal, state and local law. (Section 11.2 of the Franchise Agreement).
- d. Advertising Council and Advertising Cooperatives. We do not have an advertising council composed of franchisees that advise us on advertising policies at this time, but reserve the right to form one in the future. We do not require you to participate in a local or regional advertising cooperative. (Section 11.3 of the Franchise Agreement).
- e. You are restricted from establishing a presence on, or marketing on the Internet without our written consent. We have an Internet website that provides information about the System and our franchises. All information posted on our website or any linked webpages must be approved by us before it is posted. We retain the sole right to market on the Internet, including the use of websites, domain names, uniform resource locators, keywords, linking, search engines (and search engine optimization techniques), banner ads, meta-tags, marketing, auction sites, e-commerce, and co-branding arrangements. You may be requested to provide content for our Internet marketing and you must follow our intranet and Internet usage rules, policies and requirements.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 23–27)
What This Means (2024 FDD)
According to All States M.E.D.'s 2024 Franchise Disclosure Document, franchisees are required to follow specific guidelines for local and grand opening advertising. For local advertising, a franchisee must spend a minimum of 2% of gross revenues or $1,000 per month, whichever is greater. For the grand opening, the franchisee must spend between $3,000 and $10,000 to promote the opening of their All States M.E.D. business. Both local and grand opening advertising must adhere to the franchisor's guidelines.
All States M.E.D. franchisees have the option to use their own advertising materials, but these materials must be submitted to All States M.E.D. for written approval. The advertising materials must also adhere to federal, state, and local laws.
All States M.E.D. franchisees are restricted from establishing a presence on the internet or marketing online without written consent from All States M.E.D. The franchisor maintains an internet website that provides information about the All States M.E.D. system and its franchises. All information posted on the website or any linked webpages must be approved by All States M.E.D. before it is posted. All States M.E.D. retains the sole right to market on the internet, including the use of websites, domain names, uniform resource locators, keywords, linking, search engines, banner ads, meta-tags, marketing, auction sites, e-commerce, and co-branding arrangements. Franchisees may be requested to provide content for All States M.E.D.'s internet marketing and must follow All States M.E.D.'s intranet and internet usage rules, policies, and requirements. Franchisees are not permitted to use a domain name containing All States M.E.D.'s marks in the URL.