Is an All States M.E.D. franchisee allowed to perform Targeted Marketing outside of their designated territory?
All_States_M_E_D Franchise · 2024 FDDAnswer from 2024 FDD Document
- (u) performs Targeted Marketing in any geographic location outside of the Territory, whether or not such geographic location falls within another franchisee's territory or the territory of any other Franchisor-controlled business.
You and other franchisees may not solicit (but may accept) orders from consumers outside of your territory, including through the use of other channels of distribution, such as the Internet, catalog sales, telemarketing, or other direct marketing, but you may engage in internet and social media marketing pursuant to our guidelines which such marketing may extend outside your territory. We also reserve the right to implement cross-territorial protocols and other guidelines applicable to such situations as group advertising buys by multiple franchisees which may extend into multiple territories, solicitation of orders of individuals who may reside in one territory, yet work in another, and other cross-territorial situations. You agree to abide by any such cross-territorial protocols.
Source: Item 23 — RECEIPTS (FDD pages 44–174)
What This Means (2024 FDD)
According to All States M.E.D.'s 2024 Franchise Disclosure Document, a franchisee is not allowed to perform Targeted Marketing outside of their designated territory. The document states that performing Targeted Marketing in any geographic location outside of the Territory, whether or not such geographic location falls within another franchisee's territory or the territory of any other Franchisor-controlled business, is a breach of the agreement.
However, franchisees may accept orders from consumers outside of their territory. This includes orders through channels such as the Internet, catalog sales, telemarketing, or other direct marketing. Franchisees are allowed to engage in internet and social media marketing, which may extend outside their territory, as long as they follow All States M.E.D.'s guidelines.
All States M.E.D. also reserves the right to implement cross-territorial protocols and other guidelines for situations like group advertising buys by multiple franchisees, which may extend into multiple territories, and solicitation of orders of individuals who may reside in one territory but work in another. Franchisees must abide by any such cross-territorial protocols.