What conditions must All States M.E.D. advertising materials adhere to?
All_States_M_E_D Franchise · 2024 FDDAnswer from 2024 FDD Document
an Advertising Fund. (Section 11.1 of the Franchise Agreement).
- c. Use of Your Own Advertising Material. You may use your own advertising materials provided that you submit them to us and we approve them, in writing, and they adhere to federal, state and local law. (Section 11.2 of the Franchise Agreement).
- d. Advertising Council and Advertising Cooperatives. We do not have an advertising council composed of franchisees that advise us on advertising policies at this time, but reserve the right to form one in the future. We do not require you to participate in a local or regional advertising cooperative. (Section 11.3 of the Franchise Agreement).
- e. You are restricted from establishing a presence on, or marketing on the Internet without our written consent. We have an Internet website that provides information about the System and our franchises. All information posted on our website or any linked webpages must be approved by us before it is posted. We retain the sole right to market on the Internet, including the use of websites, domain names, uniform resource locators, keywords, linking, search engines (and search engine optimization techniques), banner ads, meta-tags, marketing, auction sites, e-commerce, and co-branding arrangements. You may be requested to provide content for our Internet marketing and you must follow our intranet and Internet usage rules, policies and requirements.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 23–27)
What This Means (2024 FDD)
According to the 2024 All States M.E.D. Franchise Disclosure Document, if franchisees choose to use their own advertising materials, they must first submit these materials to All States M.E.D. for written approval. Additionally, these materials must adhere to all applicable federal, state, and local laws.
This means that franchisees cannot independently create and distribute advertising without the franchisor's consent. This requirement allows All States M.E.D. to maintain brand consistency and ensure that all advertising is legally compliant. Franchisees must factor in the time required for approval when planning their advertising campaigns.
All States M.E.D. also restricts franchisees from establishing a presence or marketing on the Internet without written consent. The franchisor retains sole rights to market on the Internet, including the use of websites, domain names, search engines, and social media. Franchisees may be requested to provide content for the franchisor's Internet marketing but must follow the franchisor's intranet and Internet usage rules, policies, and requirements. Franchisees are not permitted to use a domain name containing All States M.E.D.'s marks in the URL.