Under what conditions can a franchisee of All Dogs Unleashed use the trademarks on the Internet?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use the Marks or any part or derivative of the Marks on the Internet, except as expressly permitted in writing. This prohibition includes use of the Marks or any derivative of the Marks as part of any URL or domain name, as well as their registration as part of any username on any gaming website or social networking website (such as FACEBOOK, INSTAGRAM, or X) or as part of any unauthorized email address.
Source: Item 13 — TRADEMARKS (FDD pages 27–28)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, franchisees are significantly restricted in their use of the brand's trademarks on the internet. The FDD explicitly states that franchisees cannot use the trademarks or any derivative of them online unless they have express written permission from All Dogs Unleashed. This restriction extends to using the trademarks in URLs, domain names, usernames on gaming or social networking sites like Facebook, Instagram, or X, and unauthorized email addresses.
This policy has important implications for prospective All Dogs Unleashed franchisees. It means that franchisees need to seek and obtain written approval from All Dogs Unleashed before incorporating any of the brand's trademarks into their online presence. This could affect their ability to create a website with a domain name that reflects the brand, establish social media accounts using the brand name, or use branded email addresses.
The requirement for written permission gives All Dogs Unleashed tight control over its brand's online representation. While this protects brand consistency and reputation, it also means that franchisees have limited autonomy in establishing their online identity. Franchisees should discuss with All Dogs Unleashed what specific online uses of the trademarks are typically approved to understand the scope of their online marketing options. It is also important to understand the process and typical timeframe for obtaining written permission to ensure that online marketing efforts are not unduly delayed.
Many franchise systems have specific guidelines for online trademark usage, but the requirement for explicit written permission for any online use is stricter than some. Prospective franchisees should carefully consider these restrictions and how they might impact their ability to market their All Dogs Unleashed franchise effectively online.