Under what conditions can an All Dogs Unleashed franchisee use the Marks on the Internet?

According to the 2025 All Dogs Unleashed Franchise Disclosure Document, franchisees must cease all use of the Marks, copyrighted works, and confidential information upon termination or expiration of the Franchise Agreement. The franchisee must also cancel any assumed name registration containing the Marks. At All Dogs Unleashed's request, the franchisee must assign to All Dogs Unleashed all rights to telephone numbers, email addresses, URLs, domain names, Internet listings (including listings for online reviews such as Google Business and Yelp), and Internet accounts related to the franchised business.

This means that while operating an All Dogs Unleashed franchise, you are permitted to use the Marks online, but this right is contingent upon maintaining an active and valid Franchise Agreement. Upon termination or expiration, all online assets and identities associated with the brand must be transferred back to All Dogs Unleashed. This is a fairly standard practice in franchising, ensuring brand consistency and control.

For a prospective All Dogs Unleashed franchisee, this underscores the importance of building the online presence of the business in a way that aligns with the franchisor's guidelines. While franchisees benefit from using the All Dogs Unleashed Marks to attract customers online, they must also be prepared to relinquish control of these online assets if they leave the franchise system. This includes ensuring that all online advertising and promotional materials are approved by All Dogs Unleashed to maintain brand standards and consistency.