What is the term of the license agreement that All Dogs Unleashed has with its affiliate for the trademarks?

According to All Dogs Unleashed's 2025 Franchise Disclosure Document, the company's affiliate has licensed them the right to use and sublicense the trademarks associated with the franchise system. The license agreement has an initial term of 20 years. After the initial term, the agreement automatically renews for additional terms of 10 years each.

This agreement is important for prospective franchisees because it ensures that All Dogs Unleashed has the legal right to allow franchisees to use the trademarks. If the license agreement between All Dogs Unleashed and its affiliate were to terminate or expire, the franchise agreement would be assigned to the trademark owner or their designee. This assignment would authorize the franchisee to continue using the trademarks through the expiration of their franchise agreement, subject to the restrictions outlined in the franchise agreement.

This type of arrangement, where a franchisor licenses trademarks from an affiliate, is relatively common in franchising. It's crucial for franchisees to understand the terms of these agreements because they dictate the rights to use the brand's trademarks, which are essential for operating the business. The automatic renewal clause provides some assurance of continued trademark access, but franchisees should carefully review the franchise agreement to understand all the conditions and restrictions related to trademark use.