What is the 'System' referred to in the All Dogs Unleashed Telephone Number Assignment Agreement?

According to All Dogs Unleashed's 2025 Franchise Disclosure Document, the 'System' in the context of the Telephone Number Assignment Agreement refers to the business format and dog training business that All Dogs Unleashed licenses to its franchisees. This system is used for operating a dog training business under the All Dogs Unleashed trade name and service mark.

The 'System' encompasses various elements critical to the operation of an All Dogs Unleashed franchise. These include proprietary training methods, advertising and marketing specifications, and other standards designated by All Dogs Unleashed for developing, operating, and managing an All Dogs Unleashed facility. These elements may be changed, improved, and further developed by All Dogs Unleashed over time.

The 'System' is also identified by certain trademarks, service marks, logos, slogans, trade dress, and other indicators of origin, including the service mark "ALL DOGS UNLEASHED." Franchisees are granted the right to operate a business using the System and Marks, subject to the terms and conditions outlined in the Franchise Agreement. The Telephone Number Assignment Agreement ensures that telephone numbers and listings associated with the franchised business align with and support the All Dogs Unleashed System.