What symbols must be used with the All Dogs Unleashed trademarks?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
You may use only the Marks that we designate, must use them only in the manner that we authorize and permit, and must use them with the symbols, "® ", "™", or "SM", as appropriate. You may use the Marks only in connection with the operation and promotion of the Franchised Business, and only in the manner we prescribe. You may not contest ownership or validity of the Marks or any registration of the Marks, or our right to use or to sublicense the use of the Marks. You must sign all documents that we require in order to protect the Marks and to maintain their validity and enforceability.
Source: Item 13 — TRADEMARKS (FDD pages 27–28)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, franchisees must use the symbols "® ", "™", or "SM", as appropriate, with the designated trademarks. The trademarks must be used only in the manner that All Dogs Unleashed authorizes and permits, and solely in connection with the operation and promotion of the franchised business.
This means that when a franchisee uses the All Dogs Unleashed trademarks, they must include the appropriate symbol to indicate that the mark is registered or claimed as a trademark or service mark. The specific symbol to use depends on the registration status and the context of use, as directed by All Dogs Unleashed. This is a standard practice in franchising to protect the franchisor's brand identity and legal rights.
Failure to use the trademarks correctly, including the required symbols, could lead to a breach of the franchise agreement. All Dogs Unleashed retains the right to create new, modified, or replacement marks, and franchisees are obligated to use them at their own expense within 60 days of written notice. Franchisees must also notify All Dogs Unleashed of any suspected unauthorized use of or challenges to the validity of the marks.