Is All Dogs Unleashed required to establish a Brand Development Fund?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. The characteristics of the System may include, without limitation, sales and operating methods; interior and exterior Facility design; décor; layout; fixtures and furnishings; equipment; class structure and instruction; customer service and development techniques; uniform standards and procedures for efficient business operations; training and assistance; Brand Funds; pricing specifications; all of which we may, at times, change, improve and further develop from time to time.
Any amounts contributed to an Advertising Cooperative pursuant to Section 9.5, below, will be credited toward satisfaction of your Local Marketing Expenditure.
9.5. Advertising Cooperatives.
- 9.5.1. Franchisor may, from time to time, form local or regional advertising cooperatives ("Advertising Cooperative") to pay for the development, placement, and distribution of advertising for the benefit of Facilities located in the geographic region served by the Advertising Cooperative. Any Advertising Cooperative established by Franchisor will be operated solely as a conduit for the collection and expenditure of Advertising Cooperative fees for the foregoing purposes.
- 9.5.2. If Franchisor forms an Advertising Cooperative for the region in which the Facility is located, you agree to participate in the Advertising Cooperative pursuant to the terms of this Section 9.5.
- 9.5.3. Franchisor has the exclusive right to create, dissolve, and merge each Advertising Cooperative created, in its discretion, and to create and amend the organizational and governing documents related thereto, provided that such documents shall: (a) operate by majority vote, with each ALL DOGS UNLEASHED (including Facilities owned by Franchisor or its Affiliates) entitled to one vote; (b) entitle Franchisor to cast one vote (in addition to any votes it may be entitled to on account of its operation of Facilities in the area served by the Advertising Cooperative); (c) permit the members of the Advertising Cooperative, by majority vote, to determine the amount of required contributions; and (d) provide that any funds left in the Cooperative at the time of dissolution shall be returned to the members in proportion to their contributions during the 12-month period immediately preceding termination.
Source: Item 23 — RECEIPTS (FDD pages 49–158)
What This Means (2025 FDD)
According to the 2025 All Dogs Unleashed Franchise Disclosure Document, All Dogs Unleashed's franchise system may include Brand Funds. However, the FDD does not state that All Dogs Unleashed is required to establish a Brand Development Fund.
Instead, the document states that All Dogs Unleashed may form local or regional advertising cooperatives to develop, place, and distribute advertising for the benefit of franchise locations in the cooperative's geographic region. If All Dogs Unleashed forms an Advertising Cooperative for the region in which the franchise is located, the franchisee must participate in the Advertising Cooperative.
All Dogs Unleashed has the exclusive right to create, dissolve, and merge each Advertising Cooperative. The cooperative operates by majority vote, with each All Dogs Unleashed location entitled to one vote. All Dogs Unleashed is entitled to one vote in addition to any votes it may be entitled to on account of its operation of Facilities in the area served by the Advertising Cooperative. The members of the Advertising Cooperative determine the amount of required contributions by majority vote. Any funds left in the Cooperative at the time of dissolution are returned to the members in proportion to their contributions during the 12-month period immediately preceding termination.