Is All Dogs Unleashed required to conduct any specific form of advertising?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
d for use during the next year. We are not required to conduct any specific form of advertising and are not required to spend any amount on advertising in the area or territory where your Facility is located. Advertising may be local, regional, or national, as we deem appropriate. Our advertising materials are currently created with an outside advertising agency.
Although not contractually required to do so, we anticipate that each Facility owned by us or an affiliate of ours will contribute to the Fund on the same basis as our franchisees. Upon your reasonable written request, we will provide you an annual unaudited statement of Fund contributions and expenditures. We did not collect any Fund contributions in our fiscal year ended December 31, 2024. Accordingly, we did not have any Fund expenditures in the fiscal year ended December 31, 2024.
Local Marketing
Each month, you must spend at least $5,000 per month to promote your Franchised Business in your market area. We reserve the right to impose a lower monthly local marketing requirement based on your Franchised Business's performance in our sole discretion. You must provide us with a quarterly report of your local advertising expenditures within 15 days following the end of each calendar quarter. None of the following expenditures satisfy your local advertising expenditure requirement: (1) incentive programs for your employees or agents; (2) non-media promotional costs; (3) charitable, political, or other contributions or donations; (4) fixtures or equipment; or (5) grand opening expenses.
Grand Opening Marketing Fee
You must spend $10,000 on a grand opening marketing campaign to occur during the period of 60 days before and 30 days after opening as directed by us (the "Grand Opening Marketing Fee"). You agree to cooperate with us in carrying out the campaign. We reserve the right to collect the Grand Opening Marketing Fee and spend it on your behalf.
Advertising Cooperative
We can designate any geographic area in which two or more company-owned or franchised Facilities are located as a region for an advertising cooperative ("Cooperative"). If a Cooperative is established for an area in which your Franchised Business is located, you must become a member of the Cooperative and participate in the Cooperative. Cooperative contributions will be maintained and administered under the Cooperative's governing documents, and the Cooperative will be operated solely as a conduit for the collection and expenditure of advertising contributions. Contribution levels will be established by majority vote, with each Facility entitled to one vote.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 20–26)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, All Dogs Unleashed is not required to conduct any specific form of advertising, nor are they required to spend any amount on advertising in the area where a franchisee's facility is located. Advertising may be local, regional, or national, as All Dogs Unleashed deems appropriate. Currently, All Dogs Unleashed's advertising program consists of Internet and social media marketing, with materials created by an outside advertising agency.
However, franchisees are required to spend at least $5,000 per month to promote their franchised business in their market area. All Dogs Unleashed reserves the right to impose a lower monthly local marketing requirement based on a franchisee's business performance, in their sole discretion. Franchisees must provide All Dogs Unleashed with a quarterly report of their local advertising expenditures within 15 days following the end of each calendar quarter. Certain expenditures, such as employee incentive programs, non-media promotional costs, charitable contributions, fixtures, equipment, and grand opening expenses, do not satisfy the local advertising expenditure requirement.
In addition to the monthly local marketing requirement, franchisees must spend $10,000 on a grand opening marketing campaign to occur during the period of 60 days before and 30 days after opening, as directed by All Dogs Unleashed. Franchisees agree to cooperate with All Dogs Unleashed in carrying out the campaign, and All Dogs Unleashed reserves the right to collect the Grand Opening Marketing Fee and spend it on the franchisee's behalf.
All Dogs Unleashed may designate any geographic area with two or more locations as a region for an advertising cooperative. If a cooperative is established for an area in which a franchisee's business is located, the franchisee must become a member and participate in the cooperative. Contributions will be maintained and administered under the cooperative's governing documents, and any amounts contributed to an advertising cooperative are credited against the franchisee's local marketing requirement. All Dogs Unleashed has the sole right to form, change, dissolve, and merge cooperatives and to create and amend any organizational and governing documents of any cooperative.