What is the required action for an All Dogs Unleashed franchisee to get approval for their promotional materials?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
You may develop your own advertising and marketing materials, at your own expense, subject to the requirements described below.
We must approve all of your promotional and marketing materials before you use them. To obtain approval, you must provide samples of the proposed materials and notify us of the intended media at least 14 days before their intended use. Any proposed materials not approved within 10 days after we receive them will be deemed not approved. We have the right to disapprove materials that we have previously approved by providing you written notice of our disapproval.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 20–26)
What This Means (2025 FDD)
According to the 2025 All Dogs Unleashed Franchise Disclosure Document, if franchisees want to develop their own advertising and marketing materials, they must first get approval from All Dogs Unleashed. To get approval, franchisees must provide samples of the proposed materials and inform All Dogs Unleashed of the intended media at least 14 days before the franchisee plans to use them.
All Dogs Unleashed has 10 days after receiving the proposed materials to approve or deny them. If the franchisee does not receive communication about the materials within the 10 day window, the materials are considered not approved. All Dogs Unleashed retains the right to retract approval of materials previously approved, but they must provide written notice to the franchisee.
This requirement ensures that all marketing and promotional efforts align with the brand standards and overall marketing strategy of All Dogs Unleashed. It also allows All Dogs Unleashed to maintain control over the brand's image and messaging, which is a common practice in franchising. Franchisees should factor in this approval timeline when planning their marketing activities to avoid delays.