How often is the Brand Development Fund fee paid by an All Dogs Unleashed franchisee?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
OTHER FEES**
| Type of Fee1 | Amount | Due Date | Remarks |
|---|---|---|---|
| Royalty Fee | 7% of Gross Sales | Monthly | See Note 2 |
| Brand Development Fund | Currently $0, but may be increased up to 2% of Gross Sales | Monthly | |
| Local Marketing Expenditure | $5,000 | Monthly | |
| Advertising Cooperative | An amount established by the applicable Cooperative | As determined by the applicable Cooperative | Currently, we have no Advertising Cooperatives. We may designate any area with two or more Facilities as a region for an Advertising Cooperative and require you to participate. The fees for the Advertising Cooperative will be determined by a majority vote, with each participating Facility and the Franchisor receiving one vote. |
| Management Consulting Fee | $400.00 per person, per day, plus reimbursement of our travel, lodging, and dining expenses | Upon demand | Payable only if you request our on-site management assistance |
| Technology Fee | Currently $250 per month, which we may increase by 10% per year | Monthly | Payable to us for the development and use of online communications and te |
Source: Item 6 — OTHER FEES (FDD pages 9–12)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, the Brand Development Fund fee is paid monthly. The amount is currently $0, but All Dogs Unleashed may increase it up to 2% of Gross Sales.
The Brand Development Fund is used for marketing and advertising efforts to promote the All Dogs Unleashed brand. These funds are collected from franchisees and used to create marketing campaigns, develop advertising materials, and support other promotional activities. The fact that the fee can be up to 2% of gross sales means that as a franchisee's revenue increases, so will their contribution to the fund, up to the specified percentage.
It's important to note that while the fee is currently $0, All Dogs Unleashed retains the right to increase it up to 2% of Gross Sales. This means that prospective franchisees should be prepared for the possibility of this additional monthly expense. Franchisees should budget for this potential increase and factor it into their financial projections. It is also important to understand how these funds will be used and what benefits franchisees can expect to receive from these marketing efforts.