What is the name of the fund that All Dogs Unleashed reserves the right to establish?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
We reserve the right to establish a Brand Development Fund ("Fund"). If we establish a Fund, we may require you to contribute to the Fund in an amount we specify but not to exceed 2% of your Gross Sales, which contribution will be collected in the same manner as the Royalty Fee. Existing franchisees may have lower Fund contribution requirements based on the time period in which they signed their Franchise Agreement.
We may use Fund monies to pay for creative development services (including creation and modification of Facility design and trade dress, logos, graphics and vehicle wraps, and advertising and promotional items, including the cost of photography services and design software); preparing and procuring market studies, providing or obtaining marketing services (including, conducting customer surveys, focus groups, and marketing and compliance-related mystery shops and customer interviews); employing advertising and/or public relations agencies; developing, producing, distributing, and placing advertising (including, without limitation, preparing and conducting media advertising campaigns in various media, local Facility advertising and promotion in a particular area or market, or for the benefit of a particular Franchised Business or Franchised Businesses concerning franchise opening promotion or otherwise, conducting and administering in-Facility promotions; preparing and executing direct mail advertising, and developing, producing, and purchasing point-of-sale advertising, and other sales aids and promotional items and materials); new product development and development of product packaging; developing, updating, and hosting our web site (including development of locator programs) and/or an intranet or extranet system; obtaining sponsorships and endorsements; preparing and conducting sweepstakes and other promotions; developing, administering, and distributing coupons, gift certificates, stored value card and loyalty card
programs, and customized promotions, and the cost of product associated with the redemption of free coupons, gift certificates, stored value cards, loyalty cards, and/or other customized promotions; developing and administering other customer loyalty programs; developing and administering online booking and reservation platforms; providing and procuring public relations services; conducting public relations activities; charitable donations; membership fees in international, national, regional, and/or local trade or other associations or organizations. We also may use Fund monies to reimburse ourselves for our costs of personnel and other administrative and overhead costs associated with providing the services described in this paragraph.
We will administer the Fund. We will not use Fund monies for creating or placing any advertisement that is principally a solicitation for new franchisees, but we may include in all advertising prepared using Fund monies (including Internet advertising) information concerning franchise opportunities, and a portion of Fund monies may be used to create and maintain one or more pages on our web site devoted to advertising franchise opportunities and identifying and screening inquiries and applications submitted by franchise candidates. Any amounts contributed to the Fund that are not spent in the year they are collected will remain in the Fund for use during the next year. We are not required to conduct any specific form of advertising and are not required to spend any amount on advertising in the area or territory where your Facility is located. Advertising may be local, regional, or national, as we deem appropriate. Our advertising materials are currently created with an outside advertising agency.
Although not contractually required to do so, we anticipate that each Facility owned by us or an affiliate of ours will contribute to the Fund on the same basis as our franchisees. Upon your reasonable written request, we will provide you an annual unaudited statement of Fund contributions and expenditures. We did not collect any Fund contributions in our fiscal year ended December 31, 2024. Accordingly, we did not have any Fund expenditures in the fiscal year ended December 31, 2024.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 20–26)
What This Means (2025 FDD)
According to the 2025 All Dogs Unleashed Franchise Disclosure Document, All Dogs Unleashed reserves the right to establish a Brand Development Fund, which they refer to as the "Fund." If established, All Dogs Unleashed may require franchisees to contribute up to 2% of their gross sales to this fund, collected in the same manner as the royalty fee. However, existing franchisees may have lower contribution requirements based on when they signed their Franchise Agreement.
The Brand Development Fund, if implemented, would be used for various purposes that benefit the All Dogs Unleashed franchise system. These include creative development services, market studies, marketing services, advertising, public relations, new product development, website maintenance, sponsorships, promotions, and customer loyalty programs. All Dogs Unleashed will administer the Fund and will not use it to solicit new franchisees, though they may include franchise opportunity information in their advertising. Any unspent funds will remain in the Fund for use in subsequent years.
All Dogs Unleashed did not collect any Brand Development Fund contributions during the fiscal year ended December 31, 2024, and therefore had no expenditures from the fund. While not contractually obligated, All Dogs Unleashed anticipates that company-owned facilities will contribute to the Fund on the same basis as franchisees. Franchisees can request an annual unaudited statement of Fund contributions and expenditures. This fund is separate from the local marketing that franchisees are required to do, as well as the advertising cooperative that franchisees may be required to join.