What is the monthly Local Marketing Expenditure for an All Dogs Unleashed franchise?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
OTHER FEES**
| Type of Fee1 | Amount | Due Date | Remarks |
|---|---|---|---|
| Royalty Fee | 7% of Gross Sales | Monthly | See Note 2 |
| Brand Development Fund | Currently $0, but may be increased up to 2% of Gross Sales | Monthly | |
| Local Marketing Expenditure | $5,000 | Monthly | |
| Advertising Cooperative | An amount established by the applicable Cooperative | As determined by the applicable Cooperative | Currently, we have no Advertising Cooperatives. We may designate any area with two or more Facilities as a region for an Advertising Cooperative and require you to participate. The fees for the Advertising Cooperative will be determined by a majority vote, with each participating Facility and the Franchisor receiving one vote. |
| Management Consulting Fee | $400.00 per person, per day, plus reimbursement of our travel, lodging, and dining expenses | Upon demand | Payable only if you request our on-site management assistance |
| Technology Fee | Currently $250 per month, which we may increase by 10% per year | Monthly | Payable to us for the development and use of online communications and te |
Source: Item 6 — OTHER FEES (FDD pages 9–12)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, franchisees are required to pay a Local Marketing Expenditure fee of $5,000 each month. This fee is in addition to other fees such as the Royalty Fee and Brand Development Fund, which are also collected monthly.
The Local Marketing Expenditure is a fixed amount, unlike the Royalty Fee and Brand Development Fund, which are calculated as a percentage of gross sales. This means that regardless of the franchise's revenue, the franchisee must allocate $5,000 each month towards local marketing efforts.
Prospective All Dogs Unleashed franchisees should factor this consistent monthly expense into their financial projections and business plans. It is important to understand how these funds are to be used and what control the franchisee has over the local marketing strategies and campaigns. Franchisees should also inquire about any guidelines or requirements set by All Dogs Unleashed regarding the use of these local marketing funds to ensure compliance and maximize the return on investment.