What is the meaning of 'Agreement' in the context of the All Dogs Unleashed FDD?

ADU FRANCHISE LIMITED LIABILITY COMPANY FRANCHISE AGREEMENT

THIS FRANCHISE AGREEMENT (the "Agreement") is made and entered into as of the Effective Date reflected in the Summary Pages (the "Effective Date") by and between ADU FRANCHISE LIMITED LIABILITY COMPANY, a Texas limited liability company, ("Franchisor"), and the franchisee identified in the Summary Pages (referred to in this Agreement as "you" or "Franchisee").

• A. Franchisor has acquired the license to use and to sublicense the use of a business format and system ("System") for a business that provides dog obedience and behavioral modification training, grooming, and boarding services under the trade name and service mark "ALL DOGS UNLEASHED."
• B. The distinguishing characteristics of the System include, without limitation, proprietary training methods, advertising and marketing specifications and requirements, and other Standards designated by Franchisor for developing, operating and managing an ALL DOGS UNLEASHED Facility, all of which may be changed, improved, and further developed by Franchisor from time to time.
• C. The System is identified by means of certain trademarks, service marks, logos, slogans, trade dress, and other indicia of origin, including, without limitation, the service mark "ALL DOGS UNLEASHED," and such other trademarks, service marks, logos, slogans, and trade dress that may hereafter be designated by Franchisor in writing for use in connection with the System (the "Marks").
• D. You have applied for the right to operate a business using the System and Marks ("Franchised Business") and Franchisor desires to grant you such rights, all pursuant to the terms and conditions of this Agreement.

NOW, THEREFORE, in consideration for the mutual premises contained in this Agreement, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows:

Source: Item 23 — RECEIPTS (FDD pages 49–158)