To whom is the marketing payment made for an All Dogs Unleashed franchise?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom | |
|---|---|---|---|---|---|
| Low | Payment is to be Made | ||||
| Grand Opening16 | $10,000 | $10,000 | As arranged | As incurred | Third party supplier |
| Additional Funds (three | $120,000 | $150,000 | As arranged | As incurred | Various |
| months) 17 | |||||
| Total18 | $680,500 | $1,098,000 |
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom | |
|---|---|---|---|---|---|
| Low | Payment is to be Made | ||||
| Marketing15 | $5,000 | $5,000 | As arranged | As incurred | Third party supplier |
Note 16. We require you to spend at least $10,000 for grand opening advertising and marketing. We recommend you begin marketing 60 days prior to your planned opening, extending 30 days post-opening, as directed by us. We encourage you to spend more, if possible. These figures reflect the recommended minimum costs for performing the minimum amount of advertising and marketing we require in the days prior to commencing operations of the Franchised Business and the days just following commencing operations of the Franchised Business.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 12–16)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, franchisees make payments for grand opening marketing to third-party suppliers. The estimated cost for this grand opening marketing is between $10,000.
The FDD also outlines ongoing marketing expenses. The low end of the estimate for initial marketing costs is $5,000, which is also paid to third-party suppliers. All Dogs Unleashed recommends franchisees begin marketing 60 days prior to opening and continue for 30 days after opening.
Prospective All Dogs Unleashed franchisees should confirm which marketing activities are included in these initial estimates, which third-party suppliers are approved or required, and what support All Dogs Unleashed provides in managing these marketing efforts. Understanding these details will help franchisees budget accurately and effectively launch their All Dogs Unleashed location.