What is the Local Marketing Expenditure requirement for All Dogs Unleashed franchisees?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
g purposes that conform to Franchisor's standards. Within 15 days of each calendar quarter, you shall submit to Franchisor invoices and other documentation that reflects your compliance with this Section 9.4. Any amounts contributed to an Advertising Cooperative pursuant to Section 9.5, below, will be credited toward satisfaction of your Local Marketing Expenditure.
9.5. Advertising Cooperatives.
- 9.5.1. Franchisor may, from time to time, form local or regional advertising cooperatives ("Advertising Cooperative") to pay for the development, placement, and distribution of advertising for the benefit of Facilities located in the geographic region served by the Advertising Cooperative. Any Advertising Cooperative established by Franchisor will be operated solely as a conduit for the collection and expenditure of Advertising Cooperative fees for the foregoing purposes.
- 9.5.2. If Franchisor forms an Advertising Cooperative for the region in which the Facility is located, you agree to participate in the Advertising Cooperative pursuant to the terms of this Section 9.5.
- 9.5.3. Franchisor has the exclusive right to create, dissolve, and merge each Advertising Cooperative created, in its discretion, and to create and amend the organizational and governing documents related thereto, provided that such documents shall: (a) operate by majority vote, with each ALL DOGS UNLEASHED (including Facilities owned by Franchisor or its Affiliates) entitled to one vote; (b) entitle Franchisor to cast one vote (in addition to any votes it may be entitled to on account of its operation of Facilities in the area served by the Advertising Cooperative); (c) permit the members of the Advertising Cooperative, by majority vote, to determine the amount of required contributions; and (d) provide that any funds left in the Cooperative at the time of dissolution shall be returned to the members in proportion to their contributions during the 12-month period immediately preceding termination.
- 9.5.4. You agree to be bound by all organizational and governing documents created by Franchisor and, at Franchisor's request, shall execute all documents necessary to evidence or affirm your
agreement. The Advertising Cooperative shall begin operating on a date determined in advance by Franchisor.
9.5.5. No advertising or promotional plans or materials may be used by the Advertising Cooperative or furnished to its members without Franchisor's prior approval. All advertising plans and materials must conform to the Standards and must be submitted to Franchisor for approval according to the procedures set forth in Section 9.1 of this Agreement.
**ARTICLE 10 COMPUTER SYSTEM;
Source: Item 23 — RECEIPTS (FDD pages 49–158)
What This Means (2025 FDD)
Based on the 2025 All Dogs Unleashed Franchise Disclosure Document, the franchisee's local marketing expenditure requirements can be met through contributions to an Advertising Cooperative, if one is established by the franchisor. Any amounts contributed to the Advertising Cooperative will be credited toward satisfying the local marketing expenditure requirement.
All Dogs Unleashed, at its discretion, may form local or regional advertising cooperatives to manage advertising development, placement, and distribution for the benefit of facilities within a specific geographic region. These Advertising Cooperatives serve as a conduit for collecting and spending advertising fees for these purposes. If All Dogs Unleashed establishes an Advertising Cooperative in the franchisee's region, participation is mandatory.
The franchisor has the exclusive right to create, dissolve, and merge each Advertising Cooperative and amend its governing documents. These cooperatives operate by majority vote, with each All Dogs Unleashed facility (including those owned by the franchisor) having one vote. The franchisor also gets one vote in addition to any votes it may have due to operating facilities in the area. The members of the Advertising Cooperative determine the amount of required contributions by majority vote, and any funds remaining upon dissolution are returned to the members in proportion to their contributions over the preceding 12-month period.
All advertising and promotional materials used by the Advertising Cooperative or furnished to its members must receive prior approval from All Dogs Unleashed and conform to the brand's standards. Franchisees must submit these materials for approval according to the procedures outlined in the franchise agreement.