Is the license agreement for All Dogs Unleashed trademarks automatically renewed, and if so, for how long?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
Our affiliate licensed us the right to use the mark, and the right to license others to use the mark, in connection with the franchise system. The term of the license agreement is 20 years and is automatically renewed for additional 10-year terms. If the license agreement is terminated or expires, your franchise agreement will be assigned to the trademark owner or its designee, authorizing you the right to continue use of the Mark through the expiration of your Franchise Agreement, subject to the restrictions set forth in your Franchise Agreement.
Source: Item 13 — TRADEMARKS (FDD pages 27–28)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, the license agreement for the use of its trademarks has an initial term of 20 years. This agreement is automatically renewed for additional terms of 10 years each. This means that All Dogs Unleashed franchisees can generally expect to continue using the trademarks as long as they remain in good standing with the franchise, without needing to renegotiate the license. However, if the license agreement is terminated or expires, the franchise agreement will be assigned to the trademark owner or its designee, authorizing the franchisee to continue use of the Mark through the expiration of the Franchise Agreement, subject to the restrictions set forth in the Franchise Agreement.
This automatic renewal clause provides a level of security and continuity for franchisees, as it ensures the ongoing right to use the All Dogs Unleashed brand's trademarks, which are essential for attracting and retaining customers. The continued use of trademarks is subject to the terms and conditions outlined in the franchise agreement. This is a fairly standard practice in franchising, as brand recognition is a critical component of the franchise model.
However, it's important to note that the continued use of the trademarks is contingent on the franchisee's compliance with the franchise agreement. If a franchisee violates the agreement, All Dogs Unleashed could terminate the franchise agreement, which would also terminate the right to use the trademarks. Additionally, All Dogs Unleashed retains the right to modify or replace the trademarks, and franchisees are obligated to adopt these changes within 60 days of written notice, at their own expense.
Prospective franchisees should carefully review the franchise agreement to fully understand the terms and conditions governing the use of All Dogs Unleashed's trademarks, including any restrictions or limitations. They should also inquire about any potential changes to the trademarks and the associated costs of implementing those changes.