If an All Dogs Unleashed franchisee develops their own advertising materials, who bears the expense?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
Our advertising program for the services that you will provide currently consists of Internet and social media marketing. Our advertising materials currently are created with an outside advertising agency. You may develop your own advertising and marketing materials, at your own expense, subject to the requirements described below.
We must approve all of your promotional and marketing materials before you use them. To obtain approval, you must provide samples of the proposed materials and notify us of the intended media at least 14 days before their intended use. Any proposed materials not approved within 10 days after we receive them will be deemed not approved. We have the right to disapprove materials that we have previously approved by providing you written notice of our disapproval.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 20–26)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, franchisees are responsible for the expenses associated with developing their own advertising and marketing materials. However, these materials are subject to approval by All Dogs Unleashed. Franchisees must submit samples of the proposed materials and notify All Dogs Unleashed of the intended media at least 14 days before their intended use. If All Dogs Unleashed does not approve the materials within 10 days of receiving them, they are deemed unapproved. All Dogs Unleashed also retains the right to disapprove previously approved materials with written notice.
This requirement ensures that all advertising and marketing efforts align with the brand standards and overall marketing strategy of All Dogs Unleashed. While franchisees have the flexibility to create their own materials, they must adhere to the franchisor's guidelines and obtain approval before implementation. This process helps maintain consistency and protect the brand's image across all franchise locations.
In addition to the franchisee-created marketing materials, All Dogs Unleashed's advertising program currently consists of Internet and social media marketing, with materials created by an outside advertising agency. Franchisees are also required to spend a minimum of $5,000 per month on local marketing to promote their franchised business in their market area. This local marketing requirement ensures that franchisees are actively engaged in promoting their business within their community, while also adhering to the franchisor's brand standards and marketing guidelines.