Are All Dogs Unleashed franchisees required to use the franchisor's proprietary trademarks?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
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We franchise the operation of a one-stop dog shop providing dog training, daycare, boarding, and grooming under the trademark "ALL DOGS UNLEASHED" ("Franchised Business"). You will operate the Franchised Business using our proprietary business format and operating system (our "System"), our proprietary trademarks (our "Marks"), and other of our intellectual property. Our System includes our distinctive interior and exterior design, décor, color scheme, graphics, fixtures and furnishings, proprietary dog training programs, operations and customer service standards and procedures, advertising and marketing specifications and requirements, and other standards, sp
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 6–7)
What This Means (2025 FDD)
According to the 2025 All Dogs Unleashed Franchise Disclosure Document, franchisees are required to use the company's proprietary trademarks. All Dogs Unleashed franchises the operation of a one-stop dog shop providing dog training, daycare, boarding, and grooming under the trademark "ALL DOGS UNLEASHED".
As an All Dogs Unleashed franchisee, you will operate the franchised business using their proprietary business format and operating system, which includes their proprietary trademarks. These trademarks include the trade name and service mark "ALL DOGS UNLEASHED" and other proprietary trademarks, service marks, trade dress, and other indicia of origin that they designate to identify businesses operating according to the System.
This means that franchisees must consistently use the All Dogs Unleashed branding and trademarks in all aspects of their business. This ensures uniformity across all franchise locations and reinforces brand recognition for customers. The franchisor maintains the right to change, improve, and further develop these standards, so franchisees must stay updated with any modifications to the trademarks and branding guidelines.