How should an All Dogs Unleashed franchisee use the Marks designated by the Franchisor?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
I will comply with the provisions contained in Article 7 of the Franchise Agreement concerning the Franchisee's use of Franchisor's Marks and Copyrighted Works (as each term is defined in the Franchise Agreement).
I understand that, except for the license granted to the Franchisee, I have no individual right to use the Marks or Copyrighted Works, and I have no ownership interest in the Marks or Copyrighted Works.
While I am an Owner of the Franchisee and, for a two-year period after I cease to be an Owner (or two years after termination or expiration (without renewal) of the Franchise Agreement, whichever occurs first), I will not:
- (a) Divert or attempt to divert any present or prospective customer of the ALL DOGS UNLEASHED franchised business to any competitor, by direct or indirect inducement or otherwise, provide dog training, grooming, or boarding services to any customer or former customer of the Franchised Business, or do anything to harm the goodwill associated with the Marks and the System;
Source: Item 23 — RECEIPTS (FDD pages 49–158)
What This Means (2025 FDD)
According to the 2025 All Dogs Unleashed Franchise Disclosure Document, a franchisee's use of the Marks is governed by Article 7 of the Franchise Agreement. An owner of the franchise must comply with the provisions outlined in Article 7 regarding the use of All Dogs Unleashed's Marks and Copyrighted Works. The franchisee is granted a license to use the Marks, but the owner has no individual right to use them outside of this license and holds no ownership interest in the Marks or Copyrighted Works themselves. This means the franchisee can only use the All Dogs Unleashed Marks as specifically allowed in the Franchise Agreement.
This requirement ensures brand consistency and protects the intellectual property of All Dogs Unleashed. The Marks, including the name and logo, are essential to the franchise system, and their proper use is critical for maintaining brand recognition and goodwill.
Furthermore, as an owner of the All Dogs Unleashed franchise, there are restrictions in place to prevent any actions that could harm the goodwill associated with the Marks and the System. Specifically, for a two-year period after ceasing to be an owner, the individual cannot divert customers to competitors or engage in any activity that would negatively impact the brand's reputation. This includes not providing dog training, grooming, or boarding services to customers or former customers of the Franchised Business. These measures are in place to protect the All Dogs Unleashed brand and prevent unfair competition from former owners.