Is a franchisee of All Dogs Unleashed allowed to use derivatives of the trademarks on the Internet?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
You may not use the Marks or any part or derivative of the Marks on the Internet, except as expressly permitted in writing. This prohibition includes use of the Marks or any derivative of the Marks as part of any URL or domain name, as well as their registration as part of any username on any gaming website or social networking website (such as FACEBOOK, INSTAGRAM, or X) or as part of any unauthorized email address.
Source: Item 13 — TRADEMARKS (FDD pages 27–28)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, franchisees are generally prohibited from using the brand's trademarks or any derivatives of those trademarks on the internet. This restriction extends to using the trademarks in domain names, URLs, usernames on gaming or social networking sites like Facebook, Instagram, or X, and unauthorized email addresses.
This policy means that potential All Dogs Unleashed franchisees have limited freedom in establishing their online presence. They cannot create websites or social media accounts that incorporate variations of the All Dogs Unleashed trademark without express written permission from the franchisor. This is a fairly standard practice in franchising, as franchisors need to protect their brand identity and ensure consistent representation across all franchisee locations.
This restriction aims to maintain brand consistency and prevent customer confusion. While it might seem limiting, it ensures that all online representations of All Dogs Unleashed meet the franchisor's standards and protect the brand's reputation. Franchisees need to be aware of this limitation and seek written approval for any online use of the trademarks to avoid violating the franchise agreement.