What does the All Dogs Unleashed franchise agreement refer to as the 'Marks'?

According to the 2025 All Dogs Unleashed Franchise Disclosure Document, the term "Marks" encompasses various identifiers of the All Dogs Unleashed system. These include trademarks, service marks, logos, slogans, trade dress, and other symbols of origin. The most prominent example provided in the FDD is the service mark "ALL DOGS UNLEASHED." The Marks are designated by All Dogs Unleashed for use in connection with the franchise system.

For a prospective franchisee, understanding the scope of the Marks is crucial because they represent the brand's identity and goodwill. Franchisees are granted the right to use these Marks as part of their franchise agreement to operate their All Dogs Unleashed facility. However, this right is subject to the terms and conditions outlined in the franchise agreement, meaning All Dogs Unleashed retains control over how these Marks are used to protect brand consistency.

The franchise agreement specifies that All Dogs Unleashed can modify these Marks in writing over time. This means that franchisees must stay updated with any changes to the trademarks, service marks, logos, or other identifying elements of the brand. This is a fairly standard practice in franchising, as franchisors need the flexibility to update their branding to stay competitive and relevant.

Furthermore, the agreement emphasizes that franchisees have no individual right to use the Marks outside the scope of the franchise agreement, and they do not acquire any ownership interest in them. This underscores that the value of the All Dogs Unleashed brand remains the property of the franchisor, and franchisees are essentially licensing the use of these Marks for the duration of their agreement.