Who determines the amount an All Dogs Unleashed franchisee contributes to the Brand Development Fund?

According to All Dogs Unleashed's 2025 Franchise Disclosure Document, the franchisor determines the amount a franchisee must contribute to the Brand Development Fund. This amount can change over time, but it cannot exceed the amount stated on the Summary Page. The Brand Development Fund is used for various activities, including creative development services, market studies, marketing services, advertising, public relations, new product development, website maintenance, sponsorships, promotions, and charitable donations.

The franchisor has the right to use the funds at its sole discretion for the purposes mentioned above. This includes covering the costs of personnel and administrative overhead associated with providing these services. The franchisor owns all rights and copyrights to the designs and content developed using the Brand Development Fund monies and has sole control over the creative aspects and media placement of advertising and promotional materials.

The All Dogs Unleashed franchisee acknowledges that the franchisor is not obligated to spend fund monies specifically in the franchisee's trading area or ensure direct benefits to the franchised business. Any unspent funds from a given year will remain in the fund for use in subsequent years. While the Brand Development Fund is intended to be perpetual, the franchisor reserves the right to terminate it at any time.

Franchisees can request an annual statement of fund contributions and expenditures from All Dogs Unleashed. However, the franchisor states it has no fiduciary duty to the franchisee or any other person regarding the collection or expenditure of fund monies. This arrangement is typical in franchising, where franchisors manage marketing funds to promote the brand as a whole, though franchisees often have limited direct control over how those funds are spent.