What is the definition of 'Marks' according to the All Dogs Unleashed agreement?

According to the 2025 All Dogs Unleashed Franchise Disclosure Document, the term "Marks" encompasses various identifiers that the company uses to represent its brand. These include trademarks, service marks, logos, slogans, trade dress, and other symbols of origin. Specifically, the "ALL DOGS UNLEASHED" service mark is included within this definition. The franchisor may also designate additional trademarks, service marks, logos, slogans, and trade dress in writing for use within the All Dogs Unleashed system.

For a prospective franchisee, understanding the scope of the "Marks" is crucial because it defines the branding elements they are authorized to use when operating their franchise. This includes everything from the official logo to specific color schemes and marketing slogans. Adhering to these marks ensures brand consistency across all All Dogs Unleashed locations, which is essential for maintaining a unified brand image and customer recognition.

The franchise agreement grants the franchisee the right to use these Marks in connection with the advertising, promotion, and operation of their business. However, this right is subject to the terms and conditions of the agreement, meaning that All Dogs Unleashed retains control over how its brand is represented. The franchisee cannot sublicense the use of the Marks or co-brand with another concept without explicit permission from the franchisor.

All Dogs Unleashed also retains the right to modify the Marks over time. This means that franchisees may need to update their signage, marketing materials, and other branding elements to comply with the franchisor's current standards. While this ensures that the brand remains current and relevant, it also means that franchisees must be prepared to invest in updates as directed by All Dogs Unleashed to maintain compliance with the franchise agreement.