What is the current Brand Development Fund fee for All Dogs Unleashed?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
OTHER FEES**
| Type of Fee1 | Amount | Due Date | Remarks |
|---|---|---|---|
| Royalty Fee | 7% of Gross Sales | Monthly | See Note 2 |
| Brand Development Fund | Currently $0, but may be increased up to 2% of Gross Sales | Monthly | |
| Local Marketing Expenditure | $5,000 | Monthly | |
| Advertising Cooperative | An amount established by the applicable Cooperative | As determined by the applicable Cooperative | Currently, we have no Advertising Cooperatives. We may designate any area with two or more Facilities as a region for an Advertising Cooperative and require you to participate. The fees for the Advertising Cooperative will be determined by a majority vote, with each participating Facility and the Franchisor receiving one vote. |
| Management Consulting Fee | $400.00 per person, per day, plus reimbursement of our travel, lodging, and dining expenses | Upon demand | Payable only if you request our on-site management assistance |
| Technology Fee | Currently $250 per month, which we may increase by 10% per year | Monthly | Payable to us for the development and use of online communications and te |
Source: Item 6 — OTHER FEES (FDD pages 9–12)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, the current Brand Development Fund fee is $0, but it may be increased up to 2% of Gross Sales. This fee is paid monthly.
The Brand Development Fund is used by All Dogs Unleashed for marketing and promotional activities to benefit the entire franchise system. While currently set at zero, the fact that it can be increased up to 2% of gross sales means franchisees need to be prepared for this potential expense. Gross sales are defined as the total revenue from the franchised business, including product and service sales, membership fees, and business interruption insurance proceeds. Gross Sales does not include revenue from stored value cards until redemption or sales tax.
Franchisees should factor this potential increase into their financial projections and business planning. It's important to note that the franchisor has the discretion to raise this fee, up to the stated maximum, which could impact a franchisee's profitability. Prospective franchisees should inquire about the circumstances under which the Brand Development Fund fee might be increased and how those funds are specifically used to support the All Dogs Unleashed brand.