How is the contribution amount to the All Dogs Unleashed Brand Development Fund determined?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
If the Fund is established, Franchisee will be required to contribute to the Fund an amount that Franchisor determines from time to time, not to exceed the amount stated on the Summary Page.
- 9.3.1.
Franchisor has the right to use Fund monies, in its sole discretion, to pay for creative development services (including creation and modification of Facility design and trade dress, logos, graphics and vehicle wraps, and advertising and promotional items, including the cost of photography services and design software); preparing and procuring market studies, providing or obtaining marketing services (including, conducting customer surveys, focus groups, and marketing and compliance-related mystery shops and customer interviews); employing advertising and/or public relations agencies; developing, producing, distributing, and placing advertising (including, without limitation, preparing and conducting media advertising campaigns in various media, local Facility advertising and promotion in a particular area or market, or for the benefit of a particular Franchised Business or Franchised Businesses concerning franchise opening promotion or otherwise, conducting and administering in-Facility promotions; preparing and executing direct mail advertising, and developing, producing, and purchasing point-of-sale advertising, and other sales aids and promotional items and materials); new product development and development of product packaging; developing, updating, and hosting our web site (including development of locator programs) and/or an intranet or extranet system; obtaining sponsorships and endorsements; preparing and conducting sweepstakes and other promotions; developing, administering, and distributing coupons, gift certificates, stored value card and loyalty card programs, and customized promotions, and the cost of product associated with the redemption of free coupons, gift certificates, stored value cards, loyalty cards, and/or other customized promotions; developing and administering other customer loyalty programs; developing and administering online booking and reservation platforms; providing and procuring public relations services; conducting public relations activities; charitable donations; membership fees in international, national, regional, and/or local trade or other associations or
Source: Item 23 — RECEIPTS (FDD pages 49–158)
What This Means (2025 FDD)
According to the 2025 All Dogs Unleashed Franchise Disclosure Document, the contribution amount to the Brand Development Fund is determined by All Dogs Unleashed. The amount can change from time to time, but it will not exceed the amount stated on the Summary Page.
All Dogs Unleashed has the right to use the money in the fund at its discretion. These funds can be used for creative development services, such as modifying the Facility design, logos, graphics, and vehicle wraps. Funds can also be used for market studies, marketing services, customer surveys, focus groups, and compliance-related mystery shops and customer interviews.
Additionally, All Dogs Unleashed may use the funds to employ advertising or public relations agencies, develop advertising, conduct promotions, develop new products and packaging, update the company website, obtain sponsorships, conduct sweepstakes, develop customer loyalty programs, provide public relations services, make charitable donations, and pay for membership fees in trade organizations. All Dogs Unleashed can also use the fund to reimburse itself for personnel and administrative costs associated with providing these services.