How will All Dogs Unleashed collect contributions to the Brand Development Fund?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
We reserve the right to establish a Brand Development Fund ("Fund"). If we establish a Fund, we may require you to contribute to the Fund in an amount we specify but not to exceed 2% of your Gross Sales, which contribution will be collected in the same manner as the Royalty Fee. Existing franchisees may have lower Fund contribution requirements based on the time period in which they signed their Franchise Agreement.
We may use Fund monies to pay for creative development services (including creation and modification of Facility design and trade dress, logos, graphics and vehicle wraps, and advertising and promotional items, including the cost of photography services and design software); preparing and procuring market studies, providing or obtaining marketing services (including, conducting customer surveys, focus groups, and marketing and compliance-related mystery shops and customer interviews); employing advertising and/or public relations agencies; developing, producing, distributing, and placing advertising (including, without limitation, preparing and conducting media advertising campaigns in various media, local Facility advertising and promotion in a particular area or market, or for the benefit of a particular Franchised Business or Franchised Businesses concerning franchise opening promotion or otherwise, conducting and administering in-Facility promotions; preparing and executing direct mail advertising, and developing, producing, and purchasing point-of-sale advertising, and other sales aids and promotional items and materials); new product development and development of product packaging; developing, updating, and hosting our web site (including development of locator programs) and/or an intranet or extranet system; obtaining sponsorships and endorsements; preparing and conducting sweepstakes and other promotions; developing, administering, and distributing coupons, gift certificates, stored value card and loyalty card
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 20–26)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, if the Brand Development Fund is established, franchisees may be required to contribute up to 2% of their Gross Sales. The FDD specifies that these contributions will be collected in the same manner as the Royalty Fee.
This means that the method of collecting Brand Development Fund contributions will mirror the process used for collecting royalty fees, which typically involves regular payments (e.g., weekly or monthly) based on a percentage of the franchisee's gross sales. This alignment simplifies the payment process for franchisees, as they can remit both fees using the same method and schedule.
Existing All Dogs Unleashed franchisees may have lower Brand Development Fund contribution requirements based on when they signed their Franchise Agreement. It's important to note that All Dogs Unleashed did not collect any Brand Development Fund contributions during the fiscal year ended December 31, 2024, and therefore had no expenditures from the fund during that period.