Can the All Dogs Unleashed Brand Development Fund be used for local facility advertising?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor has the right to use Fund monies, in its sole discretion, to pay for creative development services (including creation and modification of Facility design and trade dress, logos, graphics and vehicle wraps, and advertising and promotional items, including the cost of photography services and design software); preparing and procuring market studies, providing or obtaining marketing services (including, conducting customer surveys, focus groups, and marketing and compliance-related mystery shops and customer interviews); employing advertising and/or public relations agencies; developing, producing, distributing, and placing advertising (including, without limitation, preparing and conducting media advertising campaigns in various media, local Facility advertising and promotion in a particular area or market, or for the benefit of a particular Franchised Business or Franchised Businesses concerning franchise opening promotion or otherwise, conducting and administering in-Facility promotions; preparing and executing direct mail advertising, and developing, producing, and purchasing point-of-sale advertising, and other sales aids and promotional items and materials); new product development and development of product packaging; developing, updating, and hosting our web site (including development of locator programs) and/or an intranet or extranet system; obtaining sponsorships and endorsements; preparing and conducting sweepstakes and other promotions; developing, administering, and distributing coupons, gift certificates, stored value card and loyalty card programs, and customized promotions, and the cost of product associated with the redemption of free coupons, gift certificates, stored value cards, loyalty cards, and/or other customized promotions; developing and administering other customer loyalty programs; developing and administering online booking and reservation platforms; providing and procuring public relations services; conducting public relations activities; charitable donations; membership fees in international, national, regional, and/or local trade or other associations or
Source: Item 23 — RECEIPTS (FDD pages 49–158)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, the Brand Development Fund can be used for local facility advertising and promotion. Specifically, the funds can be used for developing, producing, distributing, and placing advertising, including local facility advertising and promotion in a particular area or market. This can be for the benefit of a particular Franchised Business or Franchised Businesses concerning franchise opening promotion or otherwise.
This means that All Dogs Unleashed franchisees may benefit from advertising and promotional activities in their local area that are funded by the Brand Development Fund. These activities can include advertising campaigns in various media, in-facility promotions, and direct mail advertising. The fund can also be used to develop and purchase point-of-sale advertising, sales aids, and promotional items and materials.
All Dogs Unleashed has the right to use the Brand Development Fund monies in its sole discretion. They can also reimburse themselves for their costs of personnel and other administrative and overhead costs associated with providing the services described.