Can the All Dogs Unleashed Brand Development Fund be used for facility design modifications?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor has the right to use Fund monies, in its sole discretion, to pay for creative development services (including creation and modification of Facility design and trade dress, logos, graphics and vehicle wraps, and advertising and promotional items, including the cost of photography services and design software); preparing and procuring market studies, providing or obtaining marketing services (including, conducting customer surveys, focus groups, and marketing and compliance-related mystery shops and customer interviews); employing advertising and/or public relations agencies; developing, producing, distributing, and placing advertising (including, without limitation, preparing and conducting media advertising campaigns in various media, local Facility advertising and promotion in a particular area or market, or for the benefit of a particular Franchised Business or Franchised Businesses concerning franchise opening promotion or otherwise, conducting and administering in-Facility promotions; preparing and executing direct mail advertising, and developing, producing, and purchasing point-of-sale advertising, and other sales aids and promotional items and materials); new product development and development of product packaging; developing, updating, and hosting our web site (including development of locator programs) and/or an intranet or extranet system; obtaining sponsorships and endorsements; preparing and conducting sweepstakes and other promotions; developing, administering, and distributing coupons, gift certificates, stored value card and loyalty card programs, and customized promotions, and the cost of product associated with the redemption of free coupons, gift certificates, stored value cards, loyalty cards, and/or other customized promotions; developing and administering other customer loyalty programs; developing and administering online booking and reservation platforms; providing and procuring public relations services; conducting public relations activities; charitable donations; membership fees in international, national, regional, and/or local trade or other associations or
Source: Item 23 — RECEIPTS (FDD pages 49–158)
What This Means (2025 FDD)
According to the 2025 All Dogs Unleashed Franchise Disclosure Document, the Brand Development Fund can be used for facility design modifications. Specifically, All Dogs Unleashed has the right to use the fund monies, in its sole discretion, to pay for the creation and modification of facility design and trade dress. This includes logos, graphics, and vehicle wraps, as well as advertising and promotional items.
This means that a portion of the funds contributed by franchisees can be allocated to updating or changing the design and appearance of All Dogs Unleashed facilities. This could cover anything from minor aesthetic changes to more significant structural modifications. The franchisor has sole discretion over how these funds are used, so there is no guarantee that a franchisee's specific design modification requests will be approved or funded.
For a prospective franchisee, this indicates that the Brand Development Fund is a potential resource for keeping the facility's design current and aligned with the All Dogs Unleashed brand standards. However, franchisees should be aware that they do not have direct control over how the fund is spent and should communicate any desired design modifications to the franchisor for consideration. It is also important to note that the franchisor may use these funds to reimburse themselves for personnel and other administrative costs associated with providing these services.