Can the All Dogs Unleashed Brand Development Fund be used for advertising agency fees?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor has the right to use Fund monies, in its sole discretion, to pay for creative development services (including creation and modification of Facility design and trade dress, logos, graphics and vehicle wraps, and advertising and promotional items, including the cost of photography services and design software); preparing and procuring market studies, providing or obtaining marketing services (including, conducting customer surveys, focus groups, and marketing and compliance-related mystery shops and customer interviews); employing advertising and/or public relations agencies; developing, producing, distributing, and placing advertising (including, without limitation, preparing and conducting media advertising campaigns in various media, local Facility advertising and promotion in a particular area or market, or for the benefit of a particular Franchised Business or Franchised Businesses concerning franchise opening promotion or otherwise, conducting and administering in-Facility promotions; preparing and executing direct mail advertising, and developing, producing, and purchasing point-of-sale advertising, and other sales aids and promotional items and materials); new product development and development of product packaging; developing, updating, and hosting our web site (including development of locator programs) and/or an intranet or extranet system; obtaining sponsorships and endorsements; preparing and conducting sweepstakes and other promotions; developing, administering, and distributing coupons, gift certificates, stored value card and loyalty card programs, and customized promotions, and the cost of product associated with the redemption of free coupons, gift certificates, stored value cards, loyalty cards, and/or other customized promotions; developing and administering other customer loyalty programs; developing and administering online booking and reservation platforms; providing and procuring public relations services; conducting public relations activities; charitable donations; membership fees in international, national, regional, and/or local trade or other associations or
Source: Item 23 — RECEIPTS (FDD pages 49–158)
What This Means (2025 FDD)
According to the 2025 All Dogs Unleashed Franchise Disclosure Document, the Brand Development Fund can be used to employ advertising and/or public relations agencies. All Dogs Unleashed has the right to use the fund monies, in its sole discretion, to pay for marketing services. This includes employing advertising and/or public relations agencies.
This means that a portion of the contributions to the Brand Development Fund may be allocated to cover the costs associated with hiring advertising or public relations firms to promote the All Dogs Unleashed brand. As a franchisee, you contribute to this fund, and All Dogs Unleashed decides how the money is spent.
All Dogs Unleashed maintains control over the creative concepts, content, form, and media placement of all advertising and promotional materials developed with fund monies. The franchisee acknowledges that All Dogs Unleashed is not obligated to expend fund monies for placement of advertising in the franchisee's trading area, or to ensure that the franchised business benefits directly or pro rata from the expenditure of fund monies. This highlights that while franchisees contribute to the fund, there is no guarantee that these funds will be used in their specific location or directly benefit their business.