How are Advertising Cooperative matters decided within an All Dogs Unleashed Advertising Cooperative?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
oses.
- 9.5.2. If Franchisor forms an Advertising Cooperative for the region in which the Facility is located, you agree to participate in the Advertising Cooperative pursuant to the terms of this Section 9.5.
- 9.5.3. Franchisor has the exclusive right to create, dissolve, and merge each Advertising Cooperative created, in its discretion, and to create and amend the organizational and governing documents related thereto, provided that such documents shall: (a) operate by majority vote, with each ALL DOGS UNLEASHED (including Facilities owned by Franchisor or its Affiliates) entitled to one vote; (b) entitle Franchisor to cast one vote (in addition to any votes it may be entitled to on account of its operation of Facilities in the area served by the Advertising Cooperative); (c) permit the members of the Advertising Cooperative, by majority vote, to determine the amount of required contributions; and (d) provide that any funds left in the Cooperative at the time of dissolution shall be returned to the members in proportion to their contributions during the 12-month period immediately preceding termination.
- 9.5.4. You agree to be bound by all organizational and governing documents created by Franchisor and, at Franchisor's request, shall execute all documents necessary to evidence or affirm your
agreement.
Source: Item 23 — RECEIPTS (FDD pages 49–158)
What This Means (2025 FDD)
According to the 2025 All Dogs Unleashed Franchise Disclosure Document, decisions within an Advertising Cooperative are determined by majority vote. Each All Dogs Unleashed location, including those owned by the franchisor or its affiliates, is entitled to one vote. The franchisor also gets to cast one vote in addition to any votes it may have due to owning and operating facilities in the area served by the cooperative.
The members of the Advertising Cooperative, through a majority vote, have the power to determine the amount of required contributions from each member. This means franchisees have a direct say in how much they will contribute to the cooperative's advertising efforts. Any funds remaining in the Advertising Cooperative upon its dissolution are returned to the members. The distribution is proportional to each member's contributions during the 12-month period immediately preceding the termination, ensuring fairness in the allocation of remaining funds.
All advertising and promotional plans or materials used by the Advertising Cooperative or provided to its members must receive prior approval from All Dogs Unleashed. This requirement ensures that all advertising aligns with the brand's standards and procedures, as outlined in Section 9.1 of the Franchise Agreement. This centralized control helps maintain brand consistency and quality across all advertising efforts. The franchisor also has the exclusive right to create, dissolve, and merge each Advertising Cooperative at its discretion and to create and amend the organizational and governing documents related to it.