Who administers the All Dogs Unleashed Brand Development Fund?
All_Dogs_Unleashed Franchise · 2025 FDDAnswer from 2025 FDD Document
We will administer the Fund. We will not use Fund monies for creating or placing any advertisement that is principally a solicitation for new franchisees, but we may include in all advertising prepared using Fund monies (including Internet advertising) information concerning franchise opportunities, and a portion of Fund monies may be used to create and maintain one or more pages on our web site devoted to advertising franchise opportunities and identifying and screening inquiries and applications submitted by franchise candidates. Any amounts contributed to the Fund that are not spent in the year they are collected will remain in the Fund for use during the next year. We are not required to conduct any specific form of advertising and are not required to spend any amount on advertising in the area or territory where your Facility is located. Advertising may be local, regional, or national, as we deem appropriate. Our advertising materials are currently created with an outside advertising agency.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 20–26)
What This Means (2025 FDD)
According to All Dogs Unleashed's 2025 Franchise Disclosure Document, the Brand Development Fund is administered by the franchisor, All Dogs Unleashed. The document specifies that All Dogs Unleashed will oversee the management and allocation of the funds collected.
This means that All Dogs Unleashed has the authority to decide how the money in the fund is spent, which can include various advertising, marketing, and promotional activities. These activities range from creative development and market studies to advertising campaigns and website maintenance. The franchisor also has the discretion to use the funds to cover their own administrative costs associated with managing the fund.
It's important to note that while All Dogs Unleashed controls the fund, they cannot use it to solicit new franchisees. However, they can include information about franchise opportunities in their advertising materials. Any unspent funds at the end of the year will remain in the fund for use in subsequent years. Franchisees have the right to request an annual unaudited statement of the fund's contributions and expenditures to maintain transparency.