Can All County use the Advertising Fund to defray general operating expenses?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
The Advertising Fund will be accounted for separately from our other funds and will not be used to defray any of our general operating expenses, except for such reasonable salaries, administrative costs, travel expenses and overhead as we may incur in activities related to the administration and operation of the Advertising Fund and its programs.
This may include, without limitation, conducting market research, preparing advertising promotion and marketing materials, and collecting and accounting for contributions to the Advertising Fund.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the Advertising Fund is maintained separately from All County's other funds. While All County directs and controls the advertising programs, they can use the Advertising Fund to cover reasonable salaries, administrative costs, travel expenses, and overhead related to administering and operating the Advertising Fund and its programs.
These allowable expenses can include costs associated with market research, preparing advertising and marketing materials, and managing contributions to the Advertising Fund. This means that while the fund's primary purpose is advertising and promotion, All County can use a portion of it to cover the necessary costs of managing the fund itself.
All County retains the right to spend more or less than the total contributions to the Advertising Fund in any given year, and may borrow or invest to cover deficits or surpluses. Interest earned on the Advertising Fund must be used to pay advertising costs before using other assets of the fund. All County will provide franchisees with an annual compiled statement of monies collected and costs incurred by the Advertising Fund upon written request.