How is the start-up marketing for All County arranged?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
| TYPE OF FEE | AMOUNT | DUE DATE | REMARKS |
|---|---|---|---|
| Professional Organization Fees | Varies. The estimated range of the required fees annually is $300 to $1,000 | Varies | Paid to any professional organizations to which we require you to belong. |
| Additional Required Training Fees | Varies. Typically $300 per day if we elect to charge for training. The estimated range of the required fees annually for additional training is $300 to $2,000 | As we and you agree | Paid to us for additional required training. |
| Per Day Fee | $300, subject to change | As we and you agree | Paid to us if you need us to help you operate the Franchise. |
| Advertising Fee | The greater of 1% of Gross Revenue1 or $195 per month | When the Royalty is paid | Paid to us to promote the Marks and the System regionally or nationally. |
| Auditing Costs | Actual Costs | Reimbursement of our actual auditing costs | We assess this charge only for audits needed in the event you fail to comply with the Franchise Agreement, fail to allow full access to your records, or we find that you underreported your Gross Receipts by 2% or more for two or more reporting periods. |
| Transfer Fees | $10,000, plus costs paid by transferor. $2,500 paid by transferee. | Concurrently with the transfer | Paid to us if you want to transfer the Franchise to a third party. |
| Costs and Attorney’s Fees | Actual Costs | Reimbursement of our actual costs | Paid to us by you for accounting, attorney and other professional fees if an action is brought against you for breach of the Franchise Agreement. |
| CATEGORY OF | METHOD OF | ||
| INVESTMENT | AMOUNT | PAYMENT | WHEN DUE |
| Initial Franchise Fee1 | $58,500 | L ump sum | When you sign the Franchise Agreement |
| Leasehold | $0 - $2,000 | As Arranged | As Arranged |
| Improvements2 | |||
| Signs3 | $250 - $1,000 | As Arranged | As Arranged |
| Capital Equipment | $1,500 - $5,000 | As Arranged | As Arranged |
| and Supplies4 | |||
| Technology, Office Equipment, and Supplies5 | $1,500 - $4,500 | As Arranged | As Arranged |
| Start-Up Marketing6 | $3,000 - $5,000 | As arranged according to Operations Manual | As arranged according to Operations Manual |
| Insurance7 | $ |
Source: Item 7 — Estimated Initial Investment (FDD pages 12–16)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees must spend between $3,000 and $5,000 on a required initial marketing program. The specific arrangements for this start-up marketing are detailed in All County's Operations Manual, and payments are made directly to advertisers.
This initial marketing investment is a crucial part of launching an All County franchise. It ensures that new franchisees allocate sufficient resources to create awareness and attract initial customers. The Operations Manual likely provides guidelines on how these funds should be spent, potentially covering areas like local advertising, online marketing, and promotional materials.
Prospective franchisees should carefully review the Operations Manual to understand the specific requirements and recommendations for the start-up marketing program. This will help them budget effectively and implement a marketing strategy that aligns with All County's brand standards and target market. Understanding the details of this program is essential for a successful launch.
It's also important to note that the FDD specifies that franchisees must spend at least $3,000 on this initial marketing program. This minimum requirement ensures a baseline level of marketing effort across all new All County franchises, while allowing flexibility up to $5,000 for franchisees who want to invest more in their initial marketing efforts.