What standard of effort is required of an All County franchisee to promote the business?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
ization Fees.** You acknowledge and agree that at all times during the Term of the Agreement, you must join and belong, in good standing, to such industry professional organizations that we designate, in our sole business judgment. You acknowledge and agree that you are responsible solely for paying any initial and ongoing professional organization fees ("Professional Organization Fees") that any such professional organization may charge in order to belong to such organization.
- 3.7. Royalty Fees Due Dates. The Royalty Fees are due and payable monthly on the fifth (5 th) calendar day of the week immediately following the end of the prior calendar month.
4. PERFORMANCE REQUIREMENTS.
- 4.1. Performance Standards. You agree that you will at all times faithfully, honestly and diligently perform your obligations hereunder, continuously exert your best efforts to promote and enhance the Business and not engage in any other business or activity that conflicts with your obligations to operate the Business in compliance with this Agreement.
- 4.2. Days of Operation. You acknowledge and agree that, as required by our Methods of Operation, the Business must operate the entire calendar year, unless otherwise approved in writing by us, and must be managed at all times by your Managing Owner or an owner or employee approved in writing by us.
- 4.3.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees must exert their best efforts to promote and enhance the business. Franchisees must faithfully, honestly, and diligently perform their obligations under the franchise agreement and cannot engage in any conflicting business activities.
All County franchisees are required to spend a minimum amount on local advertising and promotion. Specifically, they must spend at least $3,000 on local advertising and promotion either before opening the business or within 60 days of opening. Following that initial period, franchisees must spend no less than $1,500 each month for local advertising and promotion throughout the term of the agreement.
All County requires franchisees to provide proof of payment for their business promotion expenditures. The company may periodically review the franchisee's books and records to verify these expenditures. If All County determines that a franchisee has not spent the required amounts, it may require the franchisee to pay the unexpended amounts into the Advertising Fund. Franchisees must also adhere to All County's advertising approval policies and may not use any advertising or promotional materials unless All County has approved them.
These requirements ensure that All County franchisees actively promote their businesses and contribute to brand awareness in their local markets. The minimum spending requirements and the need for advertising approval provide a framework for franchisees to follow, while the overall standard of "best efforts" encourages franchisees to be proactive and creative in their marketing strategies.