Does All County specify the media placement and allocation for the Advertising Fund?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
em necessary or appropriate in our sole business judgment. The Advertising Fund is intended to maximize recognition of the Marks and patronage of ALL COUNTY® businesses**.** We will endeavor to utilize the Advertising Fund to develop advertising and marketing materials and programs and to place
advertising that will benefit all ALL COUNTY® businesses. You will be required to contribute to the Advertising Fund as set forth in this Agreement.
- 17.1.1. Contribution. Each Accounting Period during the Term of the Agreement, you agree to contribute to the Advertising Fund an amount which shall be calculated as either the greater of one percent (1%) of Gross Revenue the Business derived during the respective Accounting Period or One Hundred Ninety Five Dollars ($195) (the "Ad Fee"). The Ad Fee shall be payable monthly at the same time and in the same manner as the Royalty due hereunder.
- 17.1.2. Control. We will direct and control all programs financed by the Advertising Fund, with sole business judgment over the creative concept materials and endorsements used therein and the geographic market and media placement and allocation thereof. We may do the marketing and advertising or we may elect to outsource the marketing and advertising to an agency.
- 17.1.3. Purpose of Advertising Fund. The Advertising Fund may be used to pay the costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which we believe will enhance the image of the System, including, among other things, the costs of preparing and conducting radio, cable television and print advertising campaigns; developing, maintaining, and updating a Website on the Internet; direct mail advertising; marketing surveys; employing advertising and/or public relations agencies to assist therein; purchasing promotional items; and providing promotional and other marketing materials and services to the businesses operating under the System. The Advertising Fund will furnish you with samples of advertising, marketing formats, promotional formats and other materials at no additional cost to you when we deem appropriate. Multiple copies of such materials will be furnished to you at our direct cost of producing them plus any related shipping, handling and storage charges.
- 17.2. Accounting of Advertising Fund.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, All County maintains control over the advertising fund, including media placement and allocation. Specifically, All County has sole business judgment over the geographic market and media placement and allocation of advertising programs financed by the Advertising Fund. All County may choose to handle marketing and advertising internally or outsource it to an agency.
The advertising fund is used to cover various costs related to advertising, marketing, public relations, and promotional activities aimed at enhancing the image of the All County system. These activities include preparing and conducting radio, cable television, and print advertising campaigns, maintaining a website, direct mail advertising, marketing surveys, and purchasing promotional items. Franchisees may receive samples of advertising and marketing materials at no additional cost when All County deems it appropriate, with multiple copies available at the franchisee's expense for production, shipping, handling, and storage.
While All County controls the advertising fund's expenditures, it does not guarantee that these expenditures will be proportionate to the contributions made by franchisees in any specific geographic area. Additionally, All County is not obligated to ensure that any franchisee benefits directly or proportionally from the advertising fund based on their contributions. Franchisees are required to contribute to the Advertising Fund, with the amount being the greater of 1% of gross revenue or $195 per accounting period, payable monthly.