Does All County require written pre-approval of internet marketing companies?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree not to promote, offer or sell any products or services relating to your Business, or to use any of the Marks, through the Internet or through the use of an Internet website
without our prior written consent. In connection with any such consent we provide for you to establish a website, we may establish such requirements as we deem appropriate, in our sole business judgment, including obtaining our prior written approval of any Internet domain name and home page addresses; submission for our approval of all website pages, materials and content; use of all hyperlinks and other links; restrictions on use of any materials (including text, video clips, photographs, images and sound bites) in which any third party has any ownership interest; and obtaining our prior written approval of any modifications.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, franchisees must obtain prior written consent from All County before engaging in any internet marketing activities. This includes using the internet or an internet website to promote, offer, or sell any products or services related to the All County business, or to use any of All County's marks.
All County may establish requirements they deem appropriate regarding this consent. These requirements can include obtaining prior written approval of any internet domain name and home page addresses, submitting all website pages, materials, and content for approval, regulating the use of hyperlinks and other links, restricting the use of materials in which any third party has ownership interest (such as text, video clips, photographs, images, and sound bites), and obtaining prior written approval of any modifications to the website.
This level of control allows All County to maintain brand consistency and ensure that franchisees' online marketing efforts align with the company's overall strategy and standards. While this requirement might seem restrictive, it is a common practice in franchising to protect the brand's image and reputation. Franchisees should discuss with All County what specific criteria they use to evaluate internet marketing strategies and materials.