What is the relationship between the All County trademarks in Item 13 and the franchisee's obligations in Item 9?

According to All County's 2025 Franchise Disclosure Document, Item 9 outlines the franchisee's obligations, and one of these obligations, as indicated in the table, directly relates to trademarks and proprietary information. Specifically, franchisees must adhere to the stipulations detailed in Item 13 and other sections of the Franchise Agreement concerning trademarks. This means franchisees have an obligation to use the All County trademarks correctly and in accordance with the franchisor's standards.

Item 13 further clarifies the franchisee's responsibilities regarding the use of All County's trademarks and service marks, collectively referred to as "Marks". Franchisees must adhere to All County's operating procedures when using these Marks and are prohibited from using them as part of their corporate name or when advertising the sale of their franchise. Franchisees are also obligated to immediately notify All County of any apparent infringement or challenges to the use of any Mark licensed to them and must assist All County in protecting its interests in any related legal proceedings.

Furthermore, franchisees must comply with All County's directions if it becomes necessary to modify or discontinue the use of any Marks. While All County is not obligated to reimburse franchisees for any losses resulting from these changes, it will indemnify franchisees against damages for which they are held liable in proceedings arising from their authorized use of any Mark, provided they have given timely notification and are in compliance with all agreements. All County retains the right to control any litigation related to the Marks, highlighting the importance of franchisee compliance with trademark usage guidelines.