What reasonable expenses can All County incur from the Advertising Fund?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
The Advertising Fund will not be used to defray any of our general operating expenses, except for such reasonable salaries, administrative costs, travel expenses and overhead as we may incur in activities related to the administration and activities of the Advertising Fund and its programs. The Advertising Fund is not audited, and there are no restrictions under the terms of the Franchise Agreement that it must be audited at any time. (Franchise Agreement Articles 17.1. through 17.4.). The Advertising Fund will not be used to solicit the sale of franchises.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 20–26)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the Advertising Fund can be used to cover reasonable expenses incurred by All County in administering the fund and its programs. These expenses may include salaries, administrative costs, travel expenses, and overhead.
It is important to note that the Advertising Fund is not audited, and All County is not obligated to have it audited. Additionally, the fund will not be used to solicit the sale of franchises. This means that the fees franchisees contribute are specifically for advertising and marketing efforts, not for expanding the franchise system itself.
For franchisees, this means that a portion of their advertising fees may go towards All County's administrative costs related to managing the Advertising Fund. While this is a common practice, it's essential for prospective franchisees to understand how their contributions are being allocated. Franchisees have the right to request an annual compiled statement of the Advertising Fund to see how the money is being spent.