What is the purpose of the 'Advertising Fund' as defined in the All County Franchise Agreement?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
- "Advertising Fund" means the pool of money controlled by All County Property Management Franchise Corp. for the purpose of advertising, marketing and other promotional activities to promote ALL COUNTY® businesses.
17. MARKETING.
17.1. Advertising Fund. We may establish an advertising fund ("Advertising Fund") for such advertising, marketing and public relations programs and materials as we deem necessary or appropriate in our sole business judgment. The Advertising Fund is intended to maximize recognition of the Marks and patronage of ALL COUNTY® businesses**.** We will endeavor to utilize the Advertising Fund to develop advertising and marketing materials and programs and to place
advertising that will benefit all ALL COUNTY® businesses.
- 17.1.3. Purpose of Advertising Fund. The Advertising Fund may be used to pay the costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which we believe will enhance the image of the System, including, among other things, the costs of preparing and conducting radio, cable television and print advertising campaigns; developing, maintaining, and updating a Website on the Internet; direct mail advertising; marketing surveys; employing advertising and/or public relations agencies to assist therein; purchasing promotional items; and providing promotional and other marketing materials and services to the businesses operating under the System.
The Advertising Fund will be accounted for separately from our other funds and will not be used to defray any of our general operating expenses, except for such reasonable salaries, administrative costs, travel expenses and overhead as we may incur in activities related to the administration and operation of the Advertising Fund and its programs.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the Advertising Fund is a pool of money controlled by All County Property Management Franchise Corp. for advertising, marketing, and promotional activities to promote All County businesses. The fund is intended to maximize recognition of the All County marks and patronage of All County businesses.
The Advertising Fund may be used to cover the costs of maintaining, administering, directing, and preparing advertising, marketing, public relations, and promotional programs and materials. These activities aim to enhance the image of the All County system. Specific examples include radio, cable television, and print advertising campaigns, website development and maintenance, direct mail advertising, marketing surveys, and the employment of advertising and public relations agencies. The fund can also be used for purchasing promotional items and providing marketing materials and services to businesses operating under the All County system.
The Advertising Fund will be accounted for separately from All County's other funds and will not be used to defray general operating expenses. The exception to this is reasonable salaries, administrative costs, travel expenses, and overhead incurred in the administration and operation of the Advertising Fund and its programs. All County endeavors to utilize the Advertising Fund to develop advertising and marketing materials and programs and to place advertising that will benefit all All County businesses. All County will furnish franchisees with samples of advertising, marketing formats, promotional formats, and other materials at no additional cost when deemed appropriate, with multiple copies available at the franchisee's cost.