What is the purpose of the All County Advertising Fund?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
17.1.3. Purpose of Advertising Fund. The Advertising Fund may be used to pay the costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which we believe will enhance the image of the System, including, among other things, the costs of preparing and conducting radio, cable television and print advertising campaigns; developing, maintaining, and updating a Website on the Internet; direct mail advertising; marketing surveys; employing advertising and/or public relations agencies to assist therein; purchasing promotional items; and providing promotional and other marketing materials and services to the businesses operating under the System.
The Advertising Fund will furnish you with samples of advertising, marketing formats, promotional formats and other materials at no additional cost to you when we deem appropriate.
Multiple copies of such materials will be furnished to you at our direct cost of producing them plus any related shipping, handling and storage charges.
- 17.2. Accounting of Advertising Fund.
The Advertising Fund will be accounted for separately from our other funds and will not be used to defray any of our general operating expenses, except for such reasonable salaries, administrative costs, travel expenses and overhead as we may incur in activities related to the administration and operation of the Advertising Fund and its programs.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, the Advertising Fund is used for advertising, marketing, public relations, and promotional programs and materials that enhance the image of the All County system. The fund aims to maximize recognition of the All County marks and increase patronage of All County businesses.
The FDD specifies that the Advertising Fund may cover costs related to various advertising campaigns, such as radio, cable television, and print advertising. It also includes developing and maintaining a website, direct mail advertising, marketing surveys, and employing advertising or public relations agencies. The fund can also be used for purchasing promotional items and providing marketing materials and services to All County businesses.
All County maintains control over the programs financed by the Advertising Fund, including the creative concepts, materials, endorsements, geographic market placement, and media allocation. The fund is accounted for separately from All County's other funds and will not be used for general operating expenses, except for reasonable salaries, administrative costs, travel expenses, and overhead related to administering the fund and its programs. All County does not guarantee that expenditures will be proportionate to contributions from franchisees in any specific geographic area, nor that any franchisee will directly benefit in proportion to their ad fees paid.