Does All County provide ongoing marketing programs to franchisees, and what is their purpose?
All_County Franchise · 2025 FDDAnswer from 2025 FDD Document
- 13.1.4. Ongoing marketing programs to fulfill our obligations of this Agreement;
17. MARKETING.
17.1. Advertising Fund. We may establish an advertising fund ("Advertising Fund") for such advertising, marketing and public relations programs and materials as we deem necessary or appropriate in our sole business judgment. The Advertising Fund is intended to maximize recognition of the Marks and patronage of ALL COUNTY® businesses**.** We will endeavor to utilize the Advertising Fund to develop advertising and marketing materials and programs and to place
advertising that will benefit all ALL COUNTY® businesses. You will be required to contribute to the Advertising Fund as set forth in this Agreement.
Notwithstanding anything to the contrary in this paragraph, we may solicit, market to, advertise to, and build national and regional account relationships, whose offices may be located inside or outside your Territory.
Other ALL COUNTY® businesses, under our Methods of Operation, may, in our sole business judgment, be allowed to conduct radio, television, or other advertising that may pass through or exist in your Territory.
Source: Item 23 — Receipts (FDD pages 43–157)
What This Means (2025 FDD)
According to All County's 2025 Franchise Disclosure Document, All County provides ongoing marketing programs to franchisees. These programs are designed to fulfill All County's obligations as outlined in the franchise agreement.
Additionally, All County may establish an advertising fund that is intended to maximize recognition of the All County marks and patronage of All County businesses. All County will endeavor to utilize the advertising fund to develop advertising and marketing materials and programs and to place advertising that will benefit all All County businesses. Franchisees are required to contribute to the advertising fund as set forth in the agreement.
All County may solicit, market to, advertise to, and build national and regional account relationships, whose offices may be located inside or outside a franchisee's territory. Other All County businesses, under All County's Methods of Operation, may be allowed to conduct radio, television, or other advertising that may pass through or exist in a franchisee's territory.